Lead marketing at SINAI in order to drive demand and build massive positive brand awareness.
Deeply understand our customers to design and scale effective go-to-market strategies.
Build a brand that inspires positive emotions with potential customers: enthusiasm, excitement, optimism, hopefulness, triumph.
Create the category of "Decarbonization as a Service" (or "DaaS"), and establish SINAI as the category leader.
Phase 1 (6-10 months): Build the foundations of marketing at SINAI as an individual contributor with specialist support from contractors and agency partners.
Phase 2: Build, lead, and mentor a high-performing and multi-disciplinary marketing organization.
Experience: 10+ years with 4+ years leading a high-performing marketing team.
Track Record: You have run a B2B marketing strategy to grow from $5M to $30M+ in annual revenue.
Leadership: You build diverse, collaborative, and high-performing teams.
Strong Communicator: You distill complexity into clear and concise messaging.
Data-driven: You take a data-driven approach to defining, measuring, and managing funnel metrics.
Empathetic: You understand customer behavior and develop targeted strategies.
Strategic: You run balanced strategies with both short and long-term investments.
Growth Mindset: You embrace challenges, welcome feedback, and see effort as the path to mastery.
Ownership: You take full accountability and take the initiative to find solutions.
Deep passion for solving climate change
Deep experience with marketing SaaS
Knowledge of Webflow, Hubspot, and Google Analytics